Trader Joe’s CEO is refusing to sign the Fair Food Agreement with the Coalition of Immokalee Workers (CIW), a group of farm workers in Florida who have successfully pressured corporate giants like Taco Bell and McDonald’s to agree to ensure that farm workers in their supply chains get treated humanely and get paid at least one penny more per pound of tomatoes they pick.

That’s right, we’re talking about just a couple of pennies more per pound of tomatoes – an insignificant cost increase for Trader Joe’s and its customers – could help thousands of farm workers get paid a fair wage. But Trader Joe’s is digging in its heels.